Attitudes and trends of the new consumer

In difficult times, we are increasingly seeing more examples of what my friend David Konzevik has called the expectation revolution. Technology is rapidly advancing. There is a phenomenon that Konzevik calls the "knowledge explosion," where new knowledge quickly makes many of the concepts that are part of our daily lives obsolete. In this cycle of knowledge, which is getting increasingly shorter, technology facilitates access to information, leading to a wave of expectations that shapes the atti...